Station Information
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Detailed Introduction
Fire Radio was a regional commercial radio station based in Bournemouth, United Kingdom. It primarily catered to a younger audience, playing contemporary hit music and focusing on pop and dance tracks. Originally launched in 1999, it served areas including Dorset and West Hampshire. In 2020, Fire Radio was rebranded and merged into the Hits Radio Network, now operating as Hits Radio Bournemouth and Poole. The rebranding marked the end of Fire Radio as an independent station.
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