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97.9 The Beat Playlist
Detailed Introduction
97.9 The Beat is a mainstream urban radio station based in Dallas-Fort Worth, Texas, operating under the call letters KBFB. Owned by Radio One, the station primarily plays hip-hop and R&B music, catering to a diverse audience. It features popular syndicated shows like **"The Morning Hustle"** and supports local artists and events in the Dallas-Fort Worth area. The station has been a significant player in the urban music scene since its launch in 2000.
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