Mix

Mix (Canada) was a branding used by several Canadian radio stations, primarily in the 1990s and 2000s, to signify a hot adult contemporary or adult hits music format. These stations typically featured a playlist combining pop, rock, and rhythmic hits catering to a broad adult audience. The "Mix" branding was not tied to a single network but was adopted by various stations across the country. Over time, many stations rebranded or shifted formats, and the "Mix" name became less common in Canada. Specific station examples included Mix 99.9 in Toronto, which later became Virgin Radio 99.9.