The River

"The River" is a common branding used by several radio stations across the United States, typically featuring adult contemporary, classic rock, or alternative rock formats. Examples include WXRV (92.5 The River) in Massachusetts, known for its independent and eclectic music mix, and WVRV (101.1 The River) in Missouri, which previously used the branding. These stations often focus on a relaxed, listener-friendly sound and may highlight local artists or community events. Specific programming and branding vary depending on the station and region.