96 ROCK

96 ROCK was a popular radio station brand in the United States, primarily associated with rock music formats. One of its most notable incarnations was on Atlanta's WKLS-FM, which operated under the 96 ROCK branding from 1974 to 2006, focusing on classic rock and later a broader rock format. The station was known for its iconic "96 ROCK" bumper stickers, which became a cultural symbol in the Atlanta area. WKLS eventually rebranded to Project 9-6-1 in 2006, shifting to an active rock format before further changes in subsequent years. Other stations in different markets have also used the 96 ROCK branding, though specifics vary by region.