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Magic 104

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09:01
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Detailed Introduction

Magic 104 is a branding used by several FM radio stations in the United States, typically featuring an adult contemporary or Top 40 (CHR) music format. One notable station using this branding is WMSI-FM in Jackson, Mississippi, which is known as "Mississippi's Best Country," though the branding varies across markets. Another example is WHMG 104.5 FM in Jasper, Alabama, which also uses the "Magic" branding. The specific programming and format can differ depending on the station and its target audience. Magic 104 is often associated with a mix of popular hits from current and past decades.

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