The Lake

The Lake is a branding used by several radio stations in the United States, typically associated with an adult album alternative (AAA) or variety hits format. The most notable example is WLKK (107.7 FM) in Buffalo, New York, which originally launched as "The Lake" in 2004, featuring a broad playlist under the slogan "We Play Anything." The format often focuses on a mix of rock, pop, and other genres, appealing to a wide audience. Other stations in different markets have also used "The Lake" branding with similar eclectic music formats. The name and concept emphasize a relaxed, diverse listening experience.