The Wow Factor

The Wow Factor is a radio station format in the United States that plays a diverse mix of music primarily from the 1960s through the 1980s, with occasional songs from the 1990s and 2000s. It is known for its eclectic playlist, featuring a wide range of genres, including pop, rock, soul, and more, aiming to evoke nostalgia and surprise listeners with unexpected song choices. The format was developed by Riviera Broadcasting and is primarily associated with stations like KQFN-HD2/K240EU in Phoenix, Arizona. The station's unique approach has gained attention for its focus on variety and less commonly played hits.