Magic 1278

Magic 1278 was a Melbourne-based commercial AM radio station in Australia, broadcasting on the 1278 kHz frequency. It primarily featured an easy listening and classic hits format, focusing on music from the 1950s to the 1970s. The station was owned by Nine Entertainment Co. before being acquired by ACE Radio in 2022. Following the acquisition, the station was rebranded as Magic 1278 but later transitioned to a talk radio format under the name "Sports Entertainment Network" (SEN). It has undergone several format and ownership changes throughout its history.