Nativa FM

Nativa FM is a popular Brazilian radio network specializing in sertanejo and romantic music. It was established in 1997 and has since become one of the leading stations in the country, appealing to a wide audience with its focus on Brazilian musical genres. The station operates in multiple cities across Brazil, including São Paulo and Rio de Janeiro, offering regionally tailored content. In addition to music, Nativa FM features interactive programs, contests, and entertainment segments to engage listeners. It is part of the Grupo Bandeirantes de Comunicação, a major media conglomerate in Brazil.