RRC Radio

RRC Radio, also known as Radio Research Consortium Radio, is a U.S.-based resource that supports non-commercial radio stations by providing audience research data and analysis. It primarily focuses on public radio and is a key partner for stations subscribing to Nielsen Audio ratings. The organization helps stations understand listener behavior and demographics to optimize programming and fundraising efforts. RRC Radio operates as a non-profit entity and serves a wide range of public radio formats, including news, classical, and jazz.