WTRS

WTRS was a radio station based in Dunnellon, Florida, that served the Ocala/Gainesville area. It operated on the FM frequency 102.3 MHz and primarily featured a country music format during much of its history. The station was owned by JVC Broadcasting and went by the branding "My Country 102.3" before its format was changed. In 2014, WTRS's call sign and country format moved to 102.3 FM, and the original 102.3 frequency eventually adopted different programming. The station is no longer active under the WTRS call sign.