The Curve

The Curve was a radio format in the United States that primarily focused on playing adult alternative and modern rock music. It catered to listeners seeking a mix of contemporary indie, alternative, and mainstream rock tracks. The format was designed to appeal to a younger, more musically adventurous audience and was featured on some HD Radio subchannels. Stations adopting The Curve format often emphasized emerging artists alongside established acts within the alternative genre. It was part of a broader effort by broadcasters to diversify radio offerings through digital and HD platforms.