New Country 100.7

New Country 100.7 is a Canadian radio station located in Penticton, British Columbia. It operates under the call sign CIGV-FM and is owned by the Jim Pattison Broadcast Group. The station primarily broadcasts a country music format, catering to listeners in the South Okanagan and Similkameen regions. Originally launched in 1981, the station underwent a rebranding to its current format and name in 2014. It is known for featuring both contemporary country hits and local content.