Rádio Somzoom

Rádio SomZoom was a Brazilian radio station known for its focus on promoting forró music, a popular genre in northeastern Brazil. It was part of the larger SomZoom brand, which included a music label that helped launch and popularize forró bands like Mastruz com Leite and Cavalo de Pau during the 1990s. The station played a key role in revitalizing and modernizing forró by blending traditional rhythms with contemporary sounds. Its influence extended beyond radio, as it helped shape the commercial success of the genre across Brazil.