Choice FM

Choice FM was an urban contemporary radio station based in Dallas, Texas, that primarily served the African American community. Operating on the 97.9 MHz frequency, it was originally known as KKDA-FM and was a prominent outlet for R&B, hip-hop, and gospel music. The station played a significant role in promoting Black culture and music in the Dallas-Fort Worth area. In 2012, the station was rebranded as "The Beat" (KBFB) after a format change.