Magic 103

Magic 103 is the branding for several U.S. radio stations, often associated with adult contemporary or soft rock music formats. The specific station may vary by location, with the call letters and ownership differing. For example, WMGK in Philadelphia was previously branded as "Magic 103" during the early 1980s before transitioning to a classic rock format. Other stations with the "Magic 103" branding have catered to a mix of contemporary hits and easy-listening favorites. The name "Magic 103" is a common branding choice in the radio industry but does not refer to a single, specific station nationwide.