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96.5 The Beat

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Detailed Introduction

96.5 The Beat was an urban-leaning rhythmic contemporary radio station located in Greenville, South Carolina. It operated under the call letters WGBT and served the Upstate region of South Carolina. The station was known for playing a mix of hip-hop, R&B, and rhythmic pop hits. It was owned by Clear Channel Communications (now iHeartMedia). The station eventually changed formats and branding, with its focus shifting under new programming strategies.

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