100.7 Big FM

100.7 Big FM is a radio station based in the United States, broadcasting on the frequency 100.7 FM. Licensed to serve the San Diego, California area, it operates under the call sign KFMB-FM. The station features a variety hits format, playing a mix of popular songs from different decades. It is owned by Local Media San Diego, a company that operates several other stations in the region. The station has undergone several format changes over the years, with its current branding and format being implemented in 2021.