Z 90.3

Z 90.3 is a Spanish-language radio station broadcasting from Tijuana, Baja California, Mexico, with the call sign XHITZ-FM. It operates on the FM frequency of 90.3 MHz and primarily serves audiences in the Tijuana-San Diego metropolitan area. The station is known for its contemporary hit radio (CHR) format, playing a mix of top 40 hits in English and Spanish. It is owned by Grupo Audiorama Baja California and is one of the most popular cross-border radio stations, attracting listeners on both sides of the U.S.-Mexico border.