Rock 104

Rock 104 was the branding for several rock-format radio stations in the United States, often operating on the 104.x FM frequency. Notably, it was the former branding of WRUF-FM, a station affiliated with the University of Florida in Gainesville, which transitioned to a country format in 2010. Rock 104 stations typically featured a mix of classic rock and contemporary rock music, targeting a rock-loving audience. The name "Rock 104" has been used by various stations across the U.S., making it a common identifier for rock-focused programming.