Radio Kix 96

Kix 96 is a country music radio station based in Florence, Alabama, broadcasting at 96.1 FM under the call sign WXFL. It serves the Florence-Muscle Shoals metropolitan area, also known as the "Shoals." The station is owned by Big River Broadcasting, a company founded by music legend Sam Phillips, the founder of Sun Records. Kix 96 focuses on contemporary country hits and is a prominent station in its region. It also engages with the local community through events, contests, and promotions.