Z-96.3 The Lake

Z-96.3 The Lake is a classic hits radio station based in Clemmons, North Carolina, serving the Winston-Salem, Greensboro, and High Point area. It broadcasts on the frequency 96.3 FM and features a playlist primarily consisting of hit songs from the 1970s, 1980s, and 1990s. The station is owned by Triad Media Partners and operates under the call sign WTOB-FM. Z-96.3 The Lake focuses on delivering a nostalgic music experience for its audience.