The Bear

The Bear is a branding commonly used by several radio stations across the United States, typically for stations with rock or country music formats. Examples include 98.9 The Bear (WBYR) in Fort Wayne, Indiana, which primarily airs active rock music, and 102.5 The Bear (KBRQ) in Waco, Texas, which features a rock format. These stations often target a younger, male demographic and include a mix of music, entertainment, and local programming. The Bear branding is often associated with bold, edgy imagery to reflect its music and audience.