Cow 97.1

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United States Sparta English

9586 Active

Cow 97.1 Playlist

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Detailed Introduction

Cow 97.1 FM, officially identified by its call sign WCOW-FM, is a country music radio station based in Sparta, Wisconsin, United States. It serves the La Crosse area and is owned by Sparta-Tomah Broadcasting Co., Inc. The station features a mix of contemporary and classic country music, along with local news, weather, and community-focused programming. WCOW-FM has been a staple in the region, known for its strong local presence and engagement with listeners.

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