Coca-Cola FM (XTRA)

Coca-Cola FM, also known as Coca-Cola XTRA, was a digital radio station in Brazil launched by Coca-Cola in 2011. It primarily targeted a young audience, blending music, entertainment, and pop culture content. The platform featured live programming, curated playlists, and interactive elements, allowing listeners to engage through social media. Its content was heavily influenced by Coca-Cola's branding and marketing strategies. The station eventually ceased operations, with Coca-Cola shifting its focus to other digital and interactive marketing efforts.