Coca-Cola FM Urban

Coca-Cola FM Urban was a digital radio station in Brazil launched by Coca-Cola as part of its branded content strategy. It focused on urban music genres, including hip-hop, rap, and electronic, targeting a young and trend-conscious audience. The station operated as an interactive platform, allowing listeners to engage through social media and contribute to programming. It was part of Coca-Cola FM's broader initiative to connect with youth culture through music and entertainment. The station eventually ceased operations as Coca-Cola shifted its marketing focus.