Mix

Mix was a branding used by several Canadian radio stations, typically featuring adult contemporary or hot adult contemporary music formats. The name "Mix" was often part of a station's call sign or slogan, such as "Mix 96" or "Mix 99.9." Over time, some stations with the Mix branding have rebranded or changed their formats, reflecting shifts in audience preferences and market competition. These stations were typically part of larger media companies like Rogers Media or Bell Media. The "Mix" branding was also used to convey a diverse playlist appealing to a broad demographic.