La Raza

La Raza is a Spanish-language radio station brand in the United States that primarily caters to the Hispanic community. It typically features regional Mexican music genres such as banda, norteño, and ranchera, along with talk shows and entertainment segments focused on Latino culture. The station operates in various U.S. cities, including Los Angeles, Atlanta, and Houston, under different frequencies and ownerships, such as Univision and Spanish Broadcasting System (SBS). La Raza often engages with its audience through community events, promotions, and discussions on issues relevant to Hispanic listeners. Its programming aims to celebrate and preserve Latino traditions while providing a platform for news and entertainment.