The River

The River is a branding used by several adult album alternative (AAA) or classic hits radio stations across the United States. These stations typically feature a mix of rock, pop, and folk music, appealing to a broad audience. Notable examples include WXRV (92.5 The River) in Boston, Massachusetts, and WRSI (93.9 The River) in Northampton, Massachusetts, both of which focus on AAA formats. The River branding often emphasizes a relaxed, community-oriented vibe. Specific programming and playlists vary by station and market.